• How would this [[product]] or [[service]] give someone an [[experience]] they can use to [[signal]] their [[taste]]?
  • People are more likely to [[recommend]] things that give them [[surprise]] in a short [[time]] frame. The surprise does not translate into ongoing [[talk]] about the thing, though.
  • A specific association between things makes it more likely that people will make [[choices]] with that [[association]] in [[mind]]. Establish a [[relationship]] between something wanted and something people will [[see]], [[smell]], [[hear]], or [[touch]].
  • Things that are said in [[small]] [[talk]] last for a [[long]] [[time]], where things that [[surprise]] are said in other kinds of talk that last for a short time.
    • In [[small]] [[talk]], people say whatever is on their [[mind]]. Whatever is on their mind is often from something around them in the [[place]] they are in.
      • What is going on around them? How can it tie to a [[product]] or [[service]] of ours?
        • What is a part of what [[people]] in this [[group]] do in every [[place]] they go to? Including those parts in your [[story]] will make that story more relatable.
          • Is the [[message]] tied to a [[context]] that includes a part of any place a person might be in every day?
            • What is something this [[group]] does every day? How can this [[product]] or [[service]] be associated with that one thing?

2023-06-02

• [[Read]]: [[The Entropy of Capitalism]]

  • Just reading the introduction at the moment, but sounds like it’ll be fascinating. Systems theory and Marxism. At the end of [[YXM830]] systems theory was a direction I was interested to explore further in relation to ecosocialist ICT. It’s mentioned briefly in [[Digitalization and the Anthropocene]], though not specifically ecosocialist, and only [[leverage points]], not a systems theory analysis in particular.

• [[Watched]]: [[Vesna Manojlovic - The Environmental Impact of Internet: Urgency, De-Growth, Rebellion]]

  • Great presentation from Vesna. And loads of useful info and links to resources in the slides (downloadable as PDF)

• [[Bookmarked]]: [[Institute for Social Ecology online courses]]